What's the Current State of your

Assessments. Benchmarks. Strategy.

Assess and benchmark sales performance, design a strategy, and level up your next growth phase.

What we do

Accelerate your B2B sales

Current State offers sales strategy services to early-stage startups, established mid-market companies, and everything in between to identify opportunities for faster growth. Here's how we do it:

Assessments

First, answer sales motion-specific questions related to performance and culture to assess your current state.

Benchmarks

Second, benchmark your responses to industry peers with similar-sized sales teams in the same market segment.

Strategy

Third, design and execute a strategy to grow your B2B sales faster and cultivate a culture of sales excellence.

Core Services

Expertise that runs deep in five areas

Confidently delivering value in core B2B sales foundations.

Go-to-Market

  • GTM strategy and planning
  • Ideal customer profile (ICP) design
  • Market research and customer interviews
  • Value prop messaging
  • Pricing and packaging strategy
  • Org and role design
  • Tech stack evaluation
Go-to-market illustration

New Business Sales

  • Sales operating system
  • Sales process design
  • Outbound campaign design
  • Demand generation
  • Pipeline generation
  • Deal cycle acceleration
  • Sales forecasting design
New Business Sales illustration

Customer Renewals

  • Renewal process design
  • Customer journey design
  • Time-to-value acceleration
  • ROI/Business outcome capture
  • Renewal risk assessment
  • Renewal forecasting design
Customer renewals illustration

Expansion Sales

  • Expansion sales process design
  • Account segmentation
  • Cross/upselling campaign design
  • Expansion pipeline generation
  • Deal cycle acceleration
  • Expansion forecasting design
New Business Sales illustration

Sales Culture

  • Sales culture assessment
  • Revenue impact analysis
  • Talent profile design
  • Interview process design
  • Variable comp design
  • Rewards and recognition strategy
Sales culture illustration
About

Unrivaled B2B sales experience

We’ve been through the proverbial trenches with almost two decades of go-to-market experience, from the Great Recession to the Tech Recession. We’ve built sales teams from scratch. We’ve led teams with 100 reps.

Darren Noble formed Current State in 2023 with the vision of helping founders and sales leaders navigate the ever-shifting B2B sales landscape to hit revenue goals faster and more predictably. He has a track record of guiding businesses through large-scale transformation and helping sales teams thrive in market uncertainty.

Over the past decade, Darren has led sales teams inside bootstrapped startups to established category leaders backed by top-tier venture capital and private equity firms, frequently exceeding monthly, quarterly, and annual targets.

He has a track record of inspiring extraordinary team performance, building customer-obsessed cultures, and collaborating with key stakeholders to drive enterprise value and unlock that next growth phase.

Portrait photo of Darren Noble

Highlights and accomplishments

2x VP Sales
First adopter of The Challenger Sales methodology
Cold called into a startup to land job as first outbound sales rep
Closed company's first $100,000 deal
As first-time VP Sales, grew team to 30 AEs, AMs, and SDRs
As VP, orchestrated company's first $1 million deal
Built multiple outbound sales teams from ground up
Surpassed $1 million in SDR-sourced revenue within year of creating team
Grew ARR 40x over ten years, leading to successful PE transaction
Hired by another PE-backed SaaS company to lead global enterprise sales
Led 100 reps responsible for $60 million in net new, renewal, and expansion revenue
Ushered team through large-scale operational and organizational restructuring
Merged CSM-AM functions to reduce churn and increase net revenue retention
Helped company go from operating loss to profitability in under two quarters
Experience executing go-to-market strategies across most market segments
Get in touch

Explore the possible in 30 minutes

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We promise to make this half-hour time well spent and full of ideas and insights.

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